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Your brand built from your story
Branding that’s "out of sync" does more than look dated, it holds you back. If your visuals don't reflect your ambition, it’s time to realign.


How we’ll work together
Together, we’ll dig into the grassroots of your business, uncover what makes it tick and what sets you apart to build an identity that is unmistakably you. This is a true collaboration, you’re never left to figure it out alone. We’ll craft a brand that stops the scroll, builds trust, and finally gives you the confidence to lead.
Two decades in design means I’ve seen it all, from start-ups finding their feet to established brands ready to level up. That experience means you get more than just design, you’re getting strategy, a calm process, and a brand that scales.
I’m a big believer in brand aftercare. I don't just hand over a logo and disappear, I stay close after the project wraps up with regular check ins, answering questions, and making sure your new look translates perfectly into the real world. Let's build something you're genuinely proud to show off.

"Thanks Floss, I particularly loved the Brand Brainstorm session as I came away with a clear vision of my brand and suggestions and practical steps to move forwards"
— NATASHA, LULA'S LASH ROOM
How I work for you:
THE INTUITION FACTOR:
As a neurodiverse creative, I’m bursting with ideas and possibilities. I have a knack for getting under the skin of a business and reflecting its true personality. It’s why one client told her daughter. . .
. . . "This designer knows me better than I know myself!"
THE DEEP DIVE METHOD:
My intuition allows me to cut through the noise, asking the probing questions that get to the heart of your "why." I’m constantly connecting the dots to uncover your unique vibe and ensure every design choice has purpose.
YOUR LONG-TERM ALLY:
I stay in your corner long after launch to make sure you’re growing with confidence. Think of me as your friendly "brand nag” keeping you on track and making sure your vision stays consistent as you grow.

"Floss was incredibly understanding of my vision and worked closely with me to develop a brand identity that perfectly captured my spirit.
Since the brand refresh, I feel so much more 'me' showing up on social media and in my visual communications. Floss developed a suite of templates which makes creating marketing material much easier to action and to share with my team."
— SARAH VAN DORT, PERSONAL STYLIST
"Floss has the ability to connect with people in a warm and empathetic way. This made it great to work with her. I also felt her rapport enabled her to 'read' me and my business more closely and then, more quickly come up with a new style that is working so incredibly well."
— ANNE FULLER-GOOD, THE CONSCIOUS COACH
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